As per FICCI, the Indian film segment has reached INR 174.5 billion. This growth is driven by digital and OTT rights that has grown by 59%. The Net Box Office Collection (NBOC) stood at 35.5 billion in 2018, which is the highest recorded collections ever for Hindi theatricals at the box office.
Movies now contribute to about 24% of television viewership. The broadcast rights of the same grew from INR 19 billion in 2017 to INR 21.2 billion in 2018.
Digital rights also grew from INR 8.5 billion to INR 13.5 billion as the digital platforms invested heavily in film rights and premium windowing.
It is also expected that film tourism in India can generate revenues of up to 3 billion by 2022.
As one of the ever growing sectors in India, the technological advances are now demanding more creative professionals in field of filmmaking.
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